Factors of Risk in Selling
The Critical Factor: Risk The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of buying the wrong product or service has become greater than ever before. One of our powerful needs is for security, and any buying decision that represents uncertainty triggers the [...]
Earn Ten Times As Much
Here’s an exercise for you; imagine that it’s possible for you to earn ten times your current annual wage. If you’re earning $25,000, imagine for a moment that it’s possible for you to earn $250,000, a 1000% increase. Don’t Sell Yourself Short The first reaction of most people to that exercise is to smile briefly [...]
The Anatomy of an “I Love You”
“I Love You” is a combination of words. When defined individually, they make sense. But when defined together, it makes a lot more sense. I did a talk about relationships in our company. One of the topics that I discussed about was all about “I love you.” Let me share with you what I have [...]
Two Rules for Business Start-ups
Entrepreneurship is the art of finding profitable solutions to problems. Every successful entrepreneur, every successful businessperson has been a person who has been able to identify a problem and come up with a solution to it before somebody else did. Here are the five rules for entrepreneurship. Find A Need And Fill It First, find [...]
Giving Up For Giving In
Today, I went into the spa for massage. It was about three months since I had my last massage. The verdict? I was totally relieved. I feel fresh. I feel energized. I feel relaxed. I feel better. I gave up a tensed and stressed body and I give in to healthier, happier, holier, and more [...]
The Law of Positioning
The customer’s perception of you and your company is his reality and determines his buying behavior with you. The way your customer thinks about you, talks about you, and describes you to others determines everything he does or does not do in relation to you and what you sell. Customer Perception Every product or service [...]
Reasons Why I Don’t Have Much Time
It is said that we live today as if it were our last. A very wise advice, but I believe there’s more to it. In our modern world, most of us are rushing and we chase time. Before modern man was born, one day is 24 hours. I wonder why we run after time when it was [...]
